Can every shopper actually use your store?
Roughly one in six people has a disability. We scan for the most common storefront barriers — the ones that turn shoppers away and invite legal risk.
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High-impact, machine-detectable barriers
A quick scan of the failures that affect the most users and appear in the most demand letters — not a substitute for a full WCAG audit.
Missing image alt text
Screen readers announce images by their alt text. Without it, a blind shopper hears "image, image, image" where your products should be. It’s also the single most-cited issue in accessibility complaints.
Unlabeled links and buttons
Icon-only buttons — cart, search, menu — with no accessible name are announced as just "button." The shopper knows something is there but not what it does.
Missing language attribute
Without html lang, screen readers guess at pronunciation — English content read with wrong-language rules is genuinely unintelligible.
Missing H1 landmark
Screen reader users navigate by headings. A page with no H1 is a page with no table of contents — every visit starts with disorientation.
Accessibility is a customer base, a legal duty, and an SEO boost
The commercial case is straightforward: disabled shoppers and their households represent enormous spending power, and they buy from the stores they can actually use. Accessibility failures don’t generate complaint emails — shoppers who can’t add to cart simply leave and buy from a competitor whose button is labeled. You never see the lost sale.
The legal exposure is real and growing: thousands of web accessibility lawsuits and demand letters are filed annually — the majority against e-commerce sites, and small merchants are increasingly the target precisely because automated scans make failures easy to find. In the EU, the European Accessibility Act now applies these requirements to online stores. The issues in this scan are the same ones those automated legal scans look for first.
And there’s a free bonus: accessible markup is exactly what search crawlers parse best. Alt text, heading structure, labeled controls — every accessibility fix in this scan is simultaneously an SEO improvement.
What fixing these barriers earns you
Sales from shoppers competitors turn away
Most stores fail these basics, so the ones that don’t win disproportionate loyalty from an underserved market.
Reduced legal exposure
Fixing the machine-detectable failures removes exactly what drive-by legal scans flag — taking you out of the easiest-target pool.
SEO gains for free
Alt text and heading fixes feed image search and content understanding — the accessibility work pays for itself twice.
A more usable store for everyone
Labeled buttons help shoppers on tiny screens; good structure helps everyone skim. Accessibility fixes are usability fixes.
Three steps, about ten seconds
Paste your store URL
Any public storefront works — yourstore.com or the myshopify.com address. No login, no install, no admin access.
We scan what visitors see
Our scanner reads your public storefront the same way a browser and a search engine do, and runs every check server-side.
Get your score & full report
Your score and top issue appear instantly. Unlock the full issue-by-issue report — with a specific fix for each finding — with your email.
Common questions
Is this a full WCAG compliance audit?
No — it’s a quick scan of high-impact, machine-detectable issues. Full WCAG conformance also covers color contrast, keyboard navigation, focus management, and assistive-technology testing, which require deeper (and partly manual) auditing. Passing this scan is a good baseline, not a certification.
My theme is popular and well-reviewed. Can it still fail?
Yes — themes provide accessible scaffolding, but alt text comes from your product data, and many failures are introduced by apps, page builders, and customizations layered on top. The theme is the floor; your content and add-ons determine the ceiling.
What should alt text actually say?
Describe what matters commercially in one short phrase: "Women’s trail running shoe in forest green, side view" — not "image" and not a keyword dump. If an image is purely decorative, an empty alt attribute (alt="") correctly tells screen readers to skip it.
Where should I start if the scan finds issues?
Alt text first — it’s the highest-impact fix and needs no code. Then labels on icon-only buttons (usually a one-line aria-label per button in the theme). Both are unlock-the-report specifics; both are typically done in an afternoon.
For a full WCAG audit and theme-level remediation — contrast, keyboard navigation, focus states — see Bespop Accessibility.